Free tool

ChatGPT visibility checker for your brand

See whether AI engines mention your company, cite your site, and recommend competitors when buyers ask for the best tool in your category. There is no page two in an AI answer.

Runs one live, search-grounded query against ChatGPT. Free, no signup.

Why AI visibility matters

A growing share of buyers start with a question typed into ChatGPT, Perplexity, or Google’s AI Overview, and they get one synthesized answer naming two or three tools, not a list of ten links. If your product isn’t named, that buyer never sees you. Optimizing for this is called Generative Engine Optimization (GEO), and it starts with knowing where you stand today.

ChatGPT visibility checker: how to check where you stand

If you came here looking for a ChatGPT visibility checker, the question you actually want answered is: when a buyer asks ChatGPT for the best tool in my category, does my product come up? Run the check above with a question your buyers really type and you’ll see whether your brand is named in the answer, whether your site is cited as a source, and which competitors show up instead.

A note on how the check works. It runs against ChatGPT’s search-grounded model, so the answer you see is ChatGPT answering with live web results and telling us which pages it used. The signals that get a brand into one engine’s answers are largely the ones that get it into the others: independent reviews, comparison articles, and community threads where real people recommend you. Largely, not entirely, which is why the same question put to Perplexity or to Grok sometimes comes back different. Across 36 questions we put to all three in August 2026, ChatGPT and Grok shared 8 of the domains they cited. The paid CueScout product runs ChatGPT and Perplexity week over week, so you can watch those signals turn into recommendations.

How to read your result

The check reports three things separately, because they fail for different reasons and get fixed in different ways.

Mention
The engine typed your brand name into its answer. This is the easiest of the three to earn and the one most brands get first. It usually means somebody else wrote about you somewhere the engine trusts.
Citation
The engine linked your domain as a source it drew on. Much rarer than a mention. Engines cite review sites, comparison articles, docs, and forum threads far more readily than they cite a vendor homepage, so a missing citation is often a signal about your content type rather than your quality.
Competitors named
Everyone else who showed up in the same answer. This is the most useful part of the result and the part people skip. Those names are your actual competitive set as the engine understands it, which is frequently not the set you would have written down.

One caveat worth stating plainly: a single run is a snapshot, not a measurement. Ask the same question twice an hour apart and the answer can change. Rephrase it slightly and it can change more. If you want to know whether something you did actually moved your visibility, you need the same questions asked on a schedule, which is what the paid product does.

Not showing up? Here is the order to fix it in

Most brands that run this check come back with nothing, then rewrite their homepage, which almost never helps. The engines were not ignoring your homepage. They were reading other people’s pages about your category and yours was not on any of them.

  1. 1

    Check the engines can reach you at all

    A surprising number of sites block GPTBot, ClaudeBot, or PerplexityBot in robots.txt without realising it, often because a plugin or a CDN setting added the rule. If the crawler cannot fetch your pages, nothing downstream matters. The readiness checks cover this along with llms.txt, schema, and whether your copy survives without JavaScript.

  2. 2

    Find out which sources the answer was built from

    The check shows you the pages the answer drew on. Read them. If the same three review sites, comparison posts, or Reddit threads keep appearing across every question in your category, those pages are the corpus the engines are summarising, and getting into them is the whole job.

  3. 3

    Get named on pages you do not own

    Independent coverage beats your own marketing copy by a wide margin, because the engines weight corroboration. Review profiles, category roundups, honest comparison posts, and community threads where a real person recommends you all count. How AI engines choose brands goes into which signals carry the most weight.

  4. 4

    Answer the questions on your own site too

    Once you know the real questions buyers ask, publishing a direct, specific answer to each one gives the engines something of yours to cite. This is the part that compounds, and it is slow.

The engines behave differently

“AI visibility” gets talked about as one thing, and it is at least four, because the engines pick their sources differently.

EngineWhat it leans on
ChatGPT (search on)Live web results plus whatever it retained from training. Answers vary between accounts and sessions, which makes it the hardest one to measure from a single check.
PerplexityLive search, and it shows its sources. That transparency is why the free check runs here: you can see which pages shaped the answer instead of guessing.
Google AI OverviewsClosely tied to what already ranks in Google, so classic SEO carries further here than in the others.
Claude and GeminiBoth retrieve live sources when asked to. Their citation habits differ from Perplexity enough that a brand can be visible in one and absent in another.

The good news is that the underlying fix does not fragment the same way. Independent, corroborating coverage moves all four, which is why the advice above is engine-agnostic.

GEO cluster

Build the signal behind the score

A visibility check shows where you stand today. The next step is building the independent mentions, comparison coverage, and community proof that AI engines trust.

Frequently asked questions

What is an AI visibility checker?

It tells you whether AI answer engines like ChatGPT and Perplexity mention or cite your brand when someone asks a buying question in your category. Where a rank checker measures your position in Google, an AI visibility checker measures whether you exist in the AI-generated answer at all.

How does this free checker work?

You enter your brand, an optional domain, and a question a buyer would ask. We put that question to ChatGPT through OpenAI’s search-grounded model, then detect whether your brand is named (a mention) and whether your domain is linked (a citation), plus any competitors that appear in the same answer.

What is the difference between a mention and a citation?

A mention means the engine named your brand in its answer. A citation means it linked to your domain as a source. They are tracked separately because engines mention brands far more often than they cite them, and both matter for being chosen.

Can I use this as a ChatGPT visibility checker?

Yes, that is what it is. The check runs against ChatGPT’s search-grounded model, so the answer you get back is ChatGPT’s, with the sources it retrieved. If you want the same question put to Perplexity, which retrieves and cites more heavily, that is a separate free page. The paid CueScout product runs both plus Claude and Gemini, on a schedule, so you can see the difference between a real change and a bad day.

Why am I not showing up in AI answers?

Usually because AI engines lean on independent, corroborating sources rather than your own marketing site. Brands that are recommended across Reddit, Hacker News, reviews, and comparison content show up far more than brands described only on their homepage. Building that genuine consensus is how you get cited.

How often should I check my AI visibility?

More often than you would check a Google ranking. AI answers are regenerated per query rather than served from a fixed index, so the same question can return different brands within the same day. A one-off check tells you roughly where you stand; monthly checks tell you almost nothing because you cannot separate a real change from normal variance. Weekly runs of a fixed question set are the point at which the trend becomes readable.

Why do I show up in Perplexity but not ChatGPT?

The engines choose sources differently. Perplexity searches live and shows its sources. ChatGPT blends live results with what it retained from training, and it varies between accounts and sessions. Google AI Overviews stays close to what already ranks in Google. A brand with strong classic SEO but little independent coverage often appears in AI Overviews and nowhere else; a brand with lots of forum and review mentions often shows the reverse.

Does this check my Google AI Overview visibility?

No. This runs against ChatGPT. AI Overviews draws heavily on pages that already rank in Google, so your existing Search Console positions are the better proxy for that one, and we would rather say so than sell you a number we did not measure.

How is this different from a rank tracker?

A rank tracker answers "where am I on the results page". There is no results page in an AI answer, and no page two. The engine names two or three products and the rest do not exist for that buyer. So the question changes from what position you hold to whether you were included, and the lever changes from on-page optimisation to whether independent sources corroborate you.

Is the AI visibility checker really free?

Yes. The single-engine check is free with no signup. Tracking your visibility across ChatGPT, Perplexity, Claude, and Gemini over time, and finding the conversations that build your AI consensus, is the paid CueScout product.