Head to head
Peekaboo vs Otterly vs CueScout (2026)
These three tools compete for the same budget: the two tools an agency actually shortlists at the bottom of the market. The comparison below is written by one of the three — CueScout — so read the CueScout column with that in mind.
Fifty dollars against twenty-nine. Peekaboo brings Looker Studio and an agency volume deal; Otterly brings four engines on the entry tier and unlimited seats. This is the real shortlist for a consultant adding AI visibility to a retainer.
Peekaboo entry: $50/mo (1 brand, 40 prompts, 5 models, tracked every 2 days). Otterly entry: $29/mo (Lite, 15 prompts). Both read on 30 August 2026 from each vendor's own page. CueScout: $59/mo as of September 17, 2026. The content deliverable tool: instead of handing clients basic mention charts, CueScout provides the concrete writing roadmap and source threads needed to improve client citation share.
Peekaboo vs Otterly vs CueScout
| Peekaboo | Otterly | CueScout | |
|---|---|---|---|
| The question it answers | Where does this client brand stand across five AI surfaces, cheaply enough to bill for. | Is my brand or link appearing in AI answers for the prompts I track. | "What discussions are AI engines citing in our category, and what should we write to become the cited authority?" |
| Citation sources | Tracks brand mentions, citations and recommendations across the tracked models. | Reports link and brand mentions; the underlying conversation is not the unit of work. | Extracts cited source URLs from live answers, highlights unranked Google overlap, and clusters recurring forum discussions. |
| Where demand comes from | A prompt set per brand, 40 at the entry tiers. | Prompt-list monitoring rather than question mining. | Discovers commercial buyer questions from Reddit, Hacker News, and Quora with intent explanations. |
| From report to plan | Content opportunity insights and response gap detection. | Monitoring reports; content planning happens in your own tools. | Builds evidence-backed To-dos with source links attached, verifying citations when pages go live. |
| Entry price | $50/mo entry configuration; price scales with brands, prompts, models and cadence; white label at $100/mo. | $29/mo Lite for 15 prompts; $189/mo Standard for 100. | $59/mo for one brand; $169/mo Growth for three |
| Engines covered | Five AI surfaces — ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode — all five available at the entry price. Claude and Copilot are enterprise-only | ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on every tier | ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode |
| Best for | Agencies reporting on client brands | Solo marketers and consultants who want a monitoring feed | Agile teams comparing Peekaboo or Otterly who need to know what to publish this week to win citations |
Competitor details read on 30 August 2026. This page is published by one of the three tools in it — verify both other columns with the vendors directly.
The case for each
Peekaboo
Peekaboo advantage: fifty dollars a month with all five AI surfaces tracked and a 14-day trial
Peekaboo limitation: the $50 configuration tracks every two days rather than daily, and raising cadence raises the price
Otterly
Otterly advantage: all four engines are included from the $29 Lite tier, which is unusual at that price
Otterly limitation: fifteen prompts on Lite runs out fast once you add competitor and category queries
CueScout
The content deliverable tool: instead of handing clients basic mention charts, CueScout provides the concrete writing roadmap and source threads needed to improve client citation share.
No native Looker Studio connector or automated client PDF report templates.
Where CueScout is the wrong choice
- No native Looker Studio connector or automated client PDF report templates.
- No custom white-label client portal branding.
- Built for direct execution by marketing teams rather than outsourced reporting retainers.
Client deliverables that go beyond dashboards
Clients want to know what you are building to win citations, not just a monthly status report. CueScout gives agencies specific recommendations and source evidence for client deliverables.
Moving beyond raw mention feeds
Knowing you appeared in 4 out of 15 queries is a passive metric. CueScout investigates the exact questions repeating in public communities and builds a queue of evidence-backed tasks to win the remaining answers.
Frequently asked questions
Peekaboo vs Otterly: which tool is better for agency client reporting?
Peekaboo includes Looker Studio connectors for automated client reporting; Otterly provides cheap 4-engine tracking with unlimited team members.
How do agencies use CueScout alongside reporting tools?
Agencies use Peekaboo or Otterly for high-level mention reporting and use CueScout to decide what to publish for clients so they earn citations.
Between Peekaboo, Otterly, and CueScout, which has the lowest entry price?
Otterly ($29/mo (lite, 15 prompts)), followed by Peekaboo ($50/mo (1 brand, 40 prompts, 5 models, tracked every 2 days)), followed by CueScout ($59/mo). Beyond the entry tier, consider required engine count and seat limits.
How do I decide between Peekaboo, Otterly, and CueScout?
Choose Peekaboo if agencies reporting on client brands. Choose Otterly if solo marketers and consultants who want a monitoring feed. Choose CueScout if your primary goal is finding the exact community discussions AI models cite and turning them into To-dos.
Keep reading
How CueScout does the parts above
Citation Sources
Every URL the engines cited in your category, classified, checked for whether you appear in it, and sorted by what you can actually win.
4.43%Domain leaderboard
Citation share per host, so you can see the five domains producing half your category's answers instead of scrolling forty URLs.
58 of 96Rank overlap
Per cited page, the Google position for the question it was cited for — and a count of the ones that have no position at all.
See it on your own product
Try the live demo with no signup, or run the free AI Visibility Checker to see whether AI engines already recommend you. The rest of the free tools check whether those engines can read your site in the first place.