Head to head
Peekaboo vs Otterly vs CueScout
Peekaboo is the cheapest credible tracker in the category at $50/mo, aimed squarely at agencies reporting on client brands. Otterly is the tool that made AI-search monitoring cheap: prompt tracking across four engines with brand and link mention reporting, starting at $29/mo.
Fifty dollars against twenty-nine. Peekaboo brings Looker Studio and an agency volume deal; Otterly brings four engines on the entry tier and unlimited seats. This is the real shortlist for a consultant adding AI visibility to a retainer.
All three are on this page because they get shortlisted together — the two tools an agency actually shortlists at the bottom of the market. Prices below were read off each vendor's own pricing page on 6 August 2026 except where noted, and this comparison is published by one of the three, so read the CueScout column with that in mind.
Peekaboo vs Otterly vs CueScout
| Peekaboo | Otterly | CueScout | |
|---|---|---|---|
| The question it answers | Where does this client brand stand across four AI models, cheaply enough to bill for. | Is my brand or link appearing in AI answers for the prompts I track. | "Which conversations is AI actually citing about my category, and how do I get into them?" |
| Citation sources | Tracks brand mentions, citations and recommendations across the tracked models. | Reports link and brand mentions; the underlying conversation is not the unit of work. | Collects the cited URLs, ranks the domains behind them, and flags which cited pages rank nowhere in Google. |
| Where demand comes from | A prompt set per brand, 40 at the entry tiers. | Prompt-list monitoring rather than question mining. | Buyer questions mined from Reddit, Hacker News and Quora, scored for intent with a reason on every match. |
| From report to plan | Content opportunity insights and response gap detection. | Monitoring reports; content planning happens in your own tools. | A dated 30-day writing plan with the source thread on each item, then a re-check once you publish. |
| Entry price | $50/mo Starter, $100 daily tracking, $200 for 100 prompts. | $29/mo Lite for 15 prompts; $189/mo Standard for 100. | $49/mo (Basic, one product), with $99 Growth and $249 Agency above it |
| Engines covered | Four AI models — OpenAI, Gemini, Perplexity and Google — on every self-serve tier | ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on every tier | Grounded checks through Perplexity-class answer engines, with per-plan daily limits |
| Best for | Agencies reporting on client brands | Solo marketers and consultants who want a monitoring feed | Small teams and consultants who need to know what to publish next, not only where they stand |
Competitor details read on 6 August 2026. This page is published by one of the three tools in it — verify both other columns with the vendors directly.
The case for each
Peekaboo
Fifty dollars a month with four models tracked and a 14-day trial
Forty prompts on Starter and Peek, and one brand per plan below the agency deal
Otterly
All four engines are included from the $29 Lite tier, which is unusual at that price
Fifteen prompts on Lite runs out fast once you add competitor and category queries
CueScout
The only one of the three that hands back a dated list of pages to write, with the source conversation attached to each item.
Fewer engines checked than the dedicated trackers — we would rather name a short list we have validated than a long one we have not.
Where CueScout is the wrong choice
- Fewer engines checked than the dedicated trackers — we would rather name a short list we have validated than a long one we have not.
- No SSO, no SAML, no procurement paperwork. If your security review needs those, buy one of the enterprise platforms.
- No white-label client reporting suite. Agencies can run multiple products, but the deliverable is our interface, not yours.
It starts where the answers start
Prompt trackers measure the output: how often your name appears when a set of questions gets asked. CueScout also records the input, which is the specific threads and pages the engines cite for your category. That list is the part you can act on, because every cited conversation is somewhere a better source could exist, and CueScout shows you which questions that source has to answer.
Cited but unranked is the number that moves people
The finding that has closed the most calls for us is the overlap check: of 96 pages cited in one customer’s category, 58 ranked nowhere in Google. Answer engines are not just reading the top of the SERP, which means the pages winning citations are often ones a rank tracker never showed you.
Frequently asked questions
Peekaboo or Otterly — which is better?
Neither, in the abstract. The right first tracker for an agency, with two footnotes. Excellent at $29, awkward at $189. Pick on the constraint that binds you: Peekaboo suits you if you bill clients for AI-visibility reporting and need a number every month, Otterly if you want the cheapest honest read on four engines.
Which of the three is cheapest?
On published entry pricing: Otterly at $29/mo (lite, 15 prompts), then CueScout at $49/mo, then Peekaboo at $50/mo (starter, 1 brand, 40 prompts). Entry price is the least useful number in this category though — check what the tier includes before you rank on it.
Can I use more than one?
Plenty of people do, and the pairing that makes sense is a tracker plus a source tool rather than two trackers. Peekaboo and Otterly measure overlapping things; running both mostly buys you two dashboards that disagree at the margins.
Why is CueScout in its own comparison?
Because we wrote it. Every figure about Peekaboo and Otterly here comes from their own pricing pages or a named source, checked on 6 August 2026, and both have columns where they beat us. Read it as a vendor's argument, then go and check the two pricing pages yourself.
Keep reading
How CueScout does the parts above
Citation Sources
Every URL the engines cited in your category, classified, checked for whether you appear in it, and sorted by what you can actually win.
4.43%Domain leaderboard
Citation share per host, so you can see the five domains producing half your category's answers instead of scrolling forty URLs.
58 of 96Rank overlap
Per cited page, the Google position for the question it was cited for — and a count of the ones that have no position at all.
See it on your own product
Try the live demo with no signup, or run the free AI Visibility Checker to see whether AI engines already recommend you. The rest of the free tools check whether those engines can read your site in the first place.