Free tool
Type the question a buyer would ask ChatGPT and see whether the answer names your company, cites your site, or recommends a competitor. It runs live against ChatGPT with search on. There is no page two in an AI answer.
A growing share of buyers start with a question typed into ChatGPT, Perplexity, or Google’s AI Overview, and they get one synthesized answer naming two or three tools, not a list of ten links. If your product isn’t named, that buyer never sees you. Optimizing for this is called Generative Engine Optimization (GEO), and it starts with knowing where you stand today.
If you came here looking for a ChatGPT visibility checker, the question you actually want answered is: when a buyer asks ChatGPT for the best tool in my category, does my product come up? Run the check above with a question your buyers really type and you’ll see whether your brand is named in the answer, whether your site is cited as a source, and which competitors show up instead.
A note on how the check works. It runs against ChatGPT’s search-grounded model, so the answer you see is ChatGPT answering with live web results and telling us which pages it used. The signals that get a brand into one engine’s answers are largely the ones that get it into the others: independent reviews, comparison articles, and community threads where real people recommend you. Largely, not entirely, which is why the same question put to Perplexity or to Grok sometimes comes back different. Across 36 questions we put to all three in August 2026, ChatGPT and Grok shared 8 of the domains they cited. The paid CueScout product asks ChatGPT, Perplexity, Gemini and Google’s AI Overviews and AI Mode the same questions every week, so you can tell a real change from a bad day.
The check reports three things separately, because they fail for different reasons and get fixed in different ways.
One caveat worth stating plainly: a single run is a snapshot, not a measurement. Ask the same question twice an hour apart and the answer can change. Rephrase it slightly and it can change more. If you want to know whether something you did actually moved your visibility, you need the same questions asked on a schedule, which is what the paid product does.
Most brands that run this check come back with nothing, then rewrite their homepage, which almost never helps. The engines were not ignoring your homepage. They were reading other people’s pages about your category and yours was not on any of them.
A surprising number of sites block GPTBot, ClaudeBot, or PerplexityBot in robots.txt without realising it, often because a plugin or a CDN setting added the rule. If the crawler cannot fetch your pages, nothing downstream matters. The readiness checks cover this along with llms.txt, schema, and whether your copy survives without JavaScript.
The check shows you the pages the answer drew on. Read them. If the same three review sites, comparison posts, or Reddit threads keep appearing across every question in your category, those pages are the corpus the engines are summarising, and getting into them is the whole job.
Independent coverage beats your own marketing copy by a wide margin, because the engines weight corroboration. Review profiles, category roundups, honest comparison posts, and community threads where a real person recommends you all count. How AI engines choose brands goes into which signals carry the most weight.
Once you know the real questions buyers ask, publishing a direct, specific answer to each one gives the engines something of yours to cite. This is the part that compounds, and it is slow.
“AI visibility” gets talked about as one thing, and it is at least four, because the engines pick their sources differently.
| Engine | What it leans on |
|---|---|
| ChatGPT (search on) | Live web results plus whatever it retained from training. Answers vary between accounts and sessions, which makes it the hardest one to measure from a single check. |
| Perplexity | Live search, and it shows its sources, usually more of them than ChatGPT. There is a separate free Perplexity checker for it. |
| Google AI Overviews | Closely tied to what already ranks in Google, so classic SEO carries further here than in the others. |
| Gemini and Claude | Both retrieve live sources when asked to. Their citation habits differ from ChatGPT and Perplexity enough that a brand can be visible in one and absent in another. |
The good news is that the underlying fix does not fragment the same way. Independent, corroborating coverage moves all four, which is why the advice above is engine-agnostic.
GEO cluster
A visibility check shows where you stand today. The next step is building the independent mentions, comparison coverage, and community proof that AI engines trust.
Learn how to earn citations from ChatGPT, Perplexity, and AI search engines.
See the signals that shape which brands get recommended in AI answers.
Track mentions and citations across engines instead of one question at a time.
Confirm the crawlers can reach your site before you spend a month on content.
It tells you whether ChatGPT mentions or cites your brand when someone asks it a buying question in your category. Where a rank checker measures your position in Google, a visibility checker measures whether you exist in the AI-generated answer at all.
You enter your brand, an optional domain, and a question a buyer would ask. We put that question to ChatGPT through OpenAI’s search-grounded model, then detect whether your brand is named (a mention) and whether your domain is linked (a citation), plus any competitors that appear in the same answer.
A mention means the engine named your brand in its answer. A citation means it linked to your domain as a source. They are tracked separately because engines mention brands far more often than they cite them, and both matter for being chosen.
Yes, that is what it is. The check runs against ChatGPT’s search-grounded model, so the answer you get back is ChatGPT’s, with the sources it retrieved. If you want the same question put to Perplexity, which retrieves and cites more heavily, that is a separate free page. The paid CueScout product runs ChatGPT, Perplexity, Gemini and Google’s two AI surfaces on a schedule, so you can see the difference between a real change and a bad day.
Usually because AI engines lean on independent, corroborating sources rather than your own marketing site. A brand that shows up in reviews, comparison pages, roundups, and forum threads gives the engine something to cite. A brand described only on its own homepage usually does not get named.
More often than you would check a Google ranking. AI answers are regenerated per query rather than served from a fixed index, so the same question can return different brands within the same day. A one-off check tells you roughly where you stand; monthly checks tell you almost nothing because you cannot separate a real change from normal variance. Weekly runs of a fixed question set are the point at which the trend becomes readable.
The engines choose sources differently. Perplexity searches live and shows its sources. ChatGPT blends live results with what it retained from training, and it varies between accounts and sessions. Google AI Overviews stays close to what already ranks in Google. A brand with strong classic SEO but little independent coverage often appears in AI Overviews and nowhere else; a brand with lots of forum and review mentions often shows the reverse.
No. This free page runs against ChatGPT only. AI Overviews draws heavily on pages that already rank in Google, so your Search Console positions are a reasonable proxy. The paid product checks AI Overviews and AI Mode directly.
A rank tracker answers "where am I on the results page". There is no results page in an AI answer, and no page two. The engine names two or three products and the rest do not exist for that buyer. So the question changes from what position you hold to whether you were included, and the lever changes from on-page optimisation to whether independent sources corroborate you.
Yes. One check at a time, free, no signup. Tracking 50 questions across ChatGPT, Perplexity, Gemini, and Google’s AI Overviews and AI Mode every week, with the pages each answer cited, is the paid CueScout product.