Free tool
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://example.com"
}
</script>Paste this into the <head> of the relevant page. Runs entirely in your browser; nothing you type here is sent anywhere.
Structured data is a labelling exercise. It does not make your content better and it does not persuade an engine to recommend you. What it does is remove guesswork. Every crawler that reads your homepage is running some inference about what your company is called, what it sells, and whether the entity on this page is the same one mentioned on a review site last month. Schema turns several of those inferences into statements.
The honest ranking of impact goes roughly like this. Organization markup with real sameAs links is worth doing and most sites skip it. FAQPage markup on pages that genuinely answer questions is worth doing, because it hands an answer engine a ready-made question-and-answer pair. Product markup with a real price is worth doing if you have a price, because assistants asked what something costs will reach for the product whose number they can state. Article markup is close to table stakes. Beyond those, the returns fall off fast, whatever the plugin marketplace suggests.
If you take one thing from this page: fill in sameAs. It is a list of URLs pointing at other profiles that are unambiguously you — your LinkedIn company page, your Crunchbase entry, your GitHub org, a G2 or Capterra listing, a Wikipedia article if you are lucky enough to have one.
This is what lets an engine connect your site to records it already holds, instead of treating your company name as a string that might refer to three different things. Brands with no sameAs and a generic name have a genuinely hard time getting resolved correctly, and the fix costs about ten minutes. We failed this check on our own site for weeks, which is a slightly embarrassing thing to admit on the page selling the fix, and it is also why we know the fix is not code — you need the profiles to exist first.
FAQPage markup describing questions no visitor can see on the page is the most common way people get their structured data quietly discounted. Same for Product markup with an invented price, or a review count nobody can verify. The markup is supposed to describe the page. When it stops doing that, the engines notice, and the cost is not limited to the block you faked.
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A block of JSON in your page’s head that states, in a format machines agreed on, what the page is about. A human reads your pricing page and understands it is a pricing page. A crawler is guessing unless you tell it, and schema is how you tell it.
Partly, and less than schema vendors claim. It does not make an engine recommend you. What it reliably does is remove ambiguity: Organization markup with sameAs links helps an engine work out that the four mentions of your name across the web are the same company, and FAQPage markup gives it a question-and-answer pair it can lift more or less as written. Both are cheap. Neither will save a brand nobody else writes about.
Organization on your homepage, once. FAQPage on any page that genuinely answers questions, and only if the questions are really on the page — marking up FAQs that a visitor cannot see is the kind of thing that gets markup ignored. Product on pages selling one specific thing with a price. Article on blog posts.
Because it is the difference between being a string and being an entity. sameAs points at profiles the engines already have records for — LinkedIn, Crunchbase, GitHub, Wikipedia, a G2 listing. It lets them join your homepage to those records with confidence instead of by guessing at a name. This is the single field most sites leave out, including, for a long time, ours.
Inside the <head> of the page it describes. It can also go in the body and still be read, but head is the convention. If you are on a framework, most of them have a way to inject a script tag per page. If you are on WordPress, a schema plugin probably already emits some, and two competing Organization blocks is worse than one.
Google’s Rich Results Test and Schema.org’s validator both parse a live URL and tell you what they found. Our AI readiness checker also looks for Organization and FAQPage markup as two of its eight checks, so if you want to confirm the same thing we check for, run that against your page after deploying.
No, and there is nothing to store — the generator is JavaScript running in your browser. No request is made. You can confirm that in your network tab, or by turning off your wifi and watching it keep working.