Free tool · Free, runs in your browser
Schema markup generator for Organization, FAQ and Article JSON-LD
Your Organization markup
- Add the company name.
- Add your homepage URL.
- No sameAs links. This is the field that does the work — without it you are a string, not an entity the engines can resolve.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://example.com"
}
</script>Paste this into the <head> of the relevant page. Runs entirely in your browser; nothing you type here is sent anywhere.
How it works
Free, no signup. Built in your browser.
Pick the type
Organization for your homepage, FAQPage for a page of questions, Product for one thing with a price, Article for a post. For FAQs alone, the FAQ schema generator skips the rest.
Fill in the fields that matter
The form nudges you about the fields engines use, such as sameAs links on an Organization and a real price on a Product.
Copy it and validate the live page
Paste the script tag into the page, publish, then run the URL through the schema markup validator.
A real run
Example result
The Organization block on our own homepage, as cuescout.com served it on 9 October 2026. The sameAs list is the part most sites leave out.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "CueScout",
"url": "https://cuescout.com",
"description": "CueScout tracks AI visibility, finds buyer questions, and turns source evidence into specific To-dos. Choose the work and track what you complete.",
"logo": "https://cuescout.com/cuescout-og.png?v=20260910",
"sameAs": [
"https://alternativeto.net/software/cuescout/",
"https://tooldisk.com/product/cuescout",
"https://x.com/getcuescout",
"https://www.linkedin.com/company/cuescout",
"https://www.trustpilot.com/review/cuescout.com"
],
"contactPoint": {
"@type": "ContactPoint",
"email": "support@cuescout.com",
"contactType": "customer support"
}
}
</script>What schema does and does not do
Structured data is a labelling exercise. It does not make your content better and it does not persuade an engine to recommend you. What it does is remove guesswork. Every crawler that reads your homepage is running some inference about what your company is called, what it sells, and whether the entity on this page is the same one mentioned on a review site last month. Schema turns several of those inferences into statements.
The honest ranking of impact goes roughly like this. Organization markup with real sameAs links is worth doing and most sites skip it. FAQPage markup on pages that genuinely answer questions is worth doing, because it hands an answer engine a ready-made question-and-answer pair. Product markup with a real price is worth doing if you have a price, because assistants asked what something costs will reach for the product whose number they can state. Article markup is close to table stakes. Beyond those, the returns fall off fast, whatever the plugin marketplace suggests.
The sameAs field is the one that matters
If you take one thing from this page: fill in sameAs. It is a list of URLs pointing at other profiles that are unambiguously you — your LinkedIn company page, your Crunchbase entry, your GitHub org, a G2 or Capterra listing, a Wikipedia article if you are lucky enough to have one.
This is what lets an engine connect your site to records it already holds, instead of treating your company name as a string that might refer to three different things. Brands with no sameAs and a generic name have a genuinely hard time getting resolved correctly, and the fix costs about ten minutes. We failed this check on our own site for weeks, which is a slightly embarrassing thing to admit on the page selling the fix, and it is also why we know the fix is not code — you need the profiles to exist first.
Do not mark up things that are not there
FAQPage markup describing questions no visitor can see on the page is the most common way people get their structured data quietly discounted. Same for Product markup with an invented price, or a review count nobody can verify. The markup is supposed to describe the page. When it stops doing that, the engines notice, and the cost is not limited to the block you faked.
Every day, not once
The GEO audit
The free check runs once, on one URL. The GEO audit keeps the results for your site, turns failures into To-dos, and rechecks a page after you fix it.
Keep going
All free toolsQuestions
What is schema markup?
A block of JSON in your page’s head that states, in a format machines agreed on, what the page is about. A human reads your pricing page and understands it is a pricing page. A crawler is guessing unless you tell it, and schema is how you tell it.
Does schema markup actually help with AI visibility?
Partly, and less than schema vendors claim. It does not make an engine recommend you. What it reliably does is remove ambiguity: Organization markup with sameAs links helps an engine work out that the four mentions of your name across the web are the same company, and FAQPage markup gives it a question-and-answer pair it can lift more or less as written. Both are cheap. Neither will save a brand nobody else writes about.
Which type should I use?
Organization on your homepage, once. FAQPage on any page that genuinely answers questions, and only if the questions are really on the page — marking up FAQs that a visitor cannot see is the kind of thing that gets markup ignored. Product on pages selling one specific thing with a price. Article on blog posts.
Why does sameAs matter so much?
Because it is the difference between being a string and being an entity. sameAs points at profiles the engines already have records for — LinkedIn, Crunchbase, GitHub, Wikipedia, a G2 listing. It lets them join your homepage to those records with confidence instead of by guessing at a name. This is the single field most sites leave out, including, for a long time, ours.
Where do I put the generated code?
Inside the <head> of the page it describes. It can also go in the body and still be read, but head is the convention. If you are on a framework, most of them have a way to inject a script tag per page. If you are on WordPress, a schema plugin probably already emits some, and two competing Organization blocks is worse than one.
How do I check that it works?
Google’s Rich Results Test and Schema.org’s validator both parse a live URL and tell you what they found. Our AI readiness checker also looks for Organization and FAQPage markup as two of its eight checks, so if you want to confirm the same thing we check for, run that against your page after deploying.
Do you store what I type here?
The JSON-LD is built in your browser, and nothing is sent while you type. When you copy or download the code, we log that use along with the main fields you filled in (the name, URL and description, or the questions for an FAQ), so we can see which tools get used. Do not paste anything you would not want logged.
Track it every day instead of once
CueScout runs these checks on a schedule and turns the gaps into To-dos.