A good tool to monitor visibility in Perplexity is one that records the pages Perplexity cites, because citations are most of what you can act on there. For a paid plan, Otterly and SE Visible are good places to start on price. If you already pay for Semrush or Ahrefs, try their add-ons first. To spend nothing, a free checker or a spreadsheet will get you started.
I make one of these tools, so weigh this accordingly. The prices below come from our full comparison, checked on 29 September 2026. They change, so confirm them before you buy.
Trackers that cover Perplexity
| Tool | Entry price | Prompts at that price | Good fit if | Catch |
|---|---|---|---|---|
| AthenaHQ | $0 (300 credits) | 1 credit = 1 answer | You want a free trial of the workflow | Next plan up is $295/mo |
| Otterly.AI | $29/mo Lite, $25 annual | 15 | You want the lowest paid entry | Few prompts |
| SE Visible | $99/mo, $79 annual | 200 | You want the most prompts for around $100 | From an SEO suite, so you may not need the rest |
| Semrush AI Visibility Toolkit | $99/mo per domain, billed annually | 25 daily | You already use Semrush | Priced per domain |
| Peec AI | $95/mo Starter plus $30/mo per extra model | 50 daily | Several people need logins | Perplexity is an add-on |
| Scrunch | $250/mo | 125 | You need seats and more prompts | Highest entry price here |
CueScout covers Perplexity on every plan and records the cited pages, then turns the gaps into To-dos. See pricing, or run the free Perplexity checker, which takes one question and needs no signup.
What Perplexity said when I asked it
On 2 November I put the exact question, "what's a good tool to monitor visibility in Perplexity?", to Perplexity through its API. It named Profound and Peec AI. It didn't name Otterly or CueScout.
The more useful part was the 15 sources. Going by their URLs, at least 8 sit on the sites of companies selling a tracker, including peec.ai/perplexity-visibility-tracker, promptmonitor.io/features/perplexity-tracking and two HubSpot product pages. Peec had a page built for this question, it got cited, and Peec got named. That's one answer, so I can't call it cause and effect, but it fits what we found in an earlier sample, where 14 of 23 cited URLs belonged to a vendor.
So when you ask an engine which tool to buy, you're partly reading the vendors' own pages back. This post is also trying to get into that list, so test the tools yourself.
Five things to check before you pay
- Does it store cited URLs? Perplexity shows its sources openly, so a tool that reports only "mentioned: yes" throws away the most useful part.
- Can you add your own unbranded questions? Auto-generated lists can lean toward questions you already win.
- Can you read the full answer? You need it to spot wrong claims and to see how you were described.
- Does it repeat questions over time? One answer is one datapoint. Look for how often it re-asks and whether you can see earlier runs.
- Does it say how it reads Perplexity? API results and the consumer app can differ, and a vendor should tell you which you are getting.
Monitoring Perplexity by hand
This works fine for a small list:
- Write 10 buyer questions without your brand in them.
- Ask each one in a private window, in a new thread.
- Log whether you were named, whether your domain was cited, who else was named, and each source URL.
- Count which hosts keep coming back across questions.
- Repeat every week or two with the same list.
Step 4 is where the value is. A host that shows up across several of your questions is a page worth getting onto, or a format worth publishing yourself. How to find which listicles ChatGPT cites walks through the same counting method in more detail, and it works just as well here.
The limit is patience. Ten questions a week is manageable, but fifty questions across three engines isn't, and that's roughly where a paid tool starts to earn its fee.
Frequently asked questions
What's a good tool to monitor visibility in Perplexity?
It depends on budget and what you already pay for. In our 29 September review, Otterly's Lite plan was the cheapest paid entry that includes Perplexity, SE Visible offered 200 prompts at $99 a month, and Semrush's AI Visibility Toolkit suited teams already on Semrush. AthenaHQ had a free plan that covers Perplexity. Check current prices before buying.
How do I monitor visibility in Perplexity for free?
Ask Perplexity your buyers' questions in a private window and read the sources it lists. Record whether you were named, whether your domain was cited and which pages appeared. Repeat with the same list on a schedule. You can also use a free one-question checker.
What should I look for in a Perplexity visibility checker before paying for one?
Check that it records cited URLs and not only brand mentions, lets you add unbranded questions, keeps the full answer, repeats questions over time, and says plainly whether it reads Perplexity through its API or the consumer app.
How do I measure visibility in Perplexity searches?
Use a fixed list of questions and measure three rates: how often you are named, how often your domain is cited, and how often a competitor is named instead. Compare runs over weeks, since a single answer can't show a trend.