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For marketing teams

AI search marketing, reported like any other channel

AI search marketing means earning a place in the answers buyers get from ChatGPT, Perplexity, Gemini and Google AI. CueScout gives marketing teams the number for it: how often the engines name you, who they name instead, and what changed since last month, with the answers behind every figure and a report link leadership can open.

What changed between two sweeps: two gains, one loss, the biggest loss explained, and a competitor that arrived
  1. Gains, losses and held answers
  2. One click to a To-do
What changed between two sweeps: two gains, one loss, the biggest loss explained, and a competitor that arrived
5
numbers per brand: rank, visibility, cited, position, score
4
reporting windows, from 28 days to 12 months
1 link
per report, opened without an account
Daily
checks, so the monthly number is not one lucky answer

Why AI search needs a line in the marketing report

The shortlist is written before the visit

Buyers ask an assistant for three options before they reach your site. That step never shows up in web analytics.

Screenshots are not a metric

Someone pastes a ChatGPT answer into the quarterly deck. Next quarter the answer is different and nobody can say why.

Nobody owns it yet

SEO owns rankings, PR owns coverage. The AI answer sits between them until someone puts a number on it.

What marketing teams report from CueScout

Share of AI voice

Your share, next to every competitor

How many answers named you, your share against each rival, and five numbers compared with the last window. The panel your leadership will ask about.

Share of AI voice panel: Saucony ranked second of six running-shoe brands, named in 227 of 402 AI answers

The monthly slide

What goes in the report

Numbers you can defend, each with the answers behind it.

  • Share of AI voice
  • Visibility and citation rate
  • Competitors that gained
  • Answers you won or lost
  • Work shipped this month

Trend

A line you can put in the deck

Visibility and share of voice, week by week, so a move shows up as a move.

Visibility and share of voice as weekly lines from July to September

Shareable

A report anyone can open

One page per brand with the answers and sources behind the numbers. See the AI visibility audit report.

Sample audit table: each buyer question against ChatGPT, Perplexity and Gemini, with the brand each named first

How it works

Starter tracks 20 prompts and Growth 100, checked daily. Report links are included on both.

Compare plans
  1. Agree the questions

    Pick the buying questions that matter with sales and product. CueScout suggests a first set from your site.

  2. Add the competitors

    The rivals you already report on, by website. Each one is measured on the same answers as you.

  3. Let it run daily

    Starter checks ChatGPT, Perplexity, and Google AI Overviews. Growth adds Gemini and Google AI Mode. Every answer is stored.

  4. Report and act

    Send the report link each month and hand the To-dos to SEO and content. The next month shows what moved.

What it doesn’t do

  • A move in the numbers shows the answers changed. It does not prove your campaign caused it.
  • It does not track paid, social or referral traffic. It sits next to those reports, not in place of them.
  • We do not report how many people ask each question. No public source measures assistant query volume.

Questions

What is AI search marketing?

Work aimed at getting your brand named and cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI, and measuring whether it is.

How do I report AI visibility to leadership?

Use share of AI voice against named competitors, tracked daily and read monthly, with the answers attached. A share link opens the report without an account.

Does this replace our SEO tool?

No. It covers the AI answers your SEO tool cannot see, and shows which cited pages rank in Google at all.

Which engines are tracked?

Starter checks ChatGPT, Perplexity, and Google AI Overviews. Growth adds Gemini and Google AI Mode. Claude is a paid add-on, and the Grok pack asks Grok 20 questions you pick each week.

See what the AI answers say about you

Your first check is free, with no signup to start.