For PR & brand teams
What ChatGPT tells buyers about you, for PR and brand teams
When a buyer asks ChatGPT or Perplexity about your category, the answer is written from articles, roundups and review profiles you may never have pitched. CueScout shows PR and brand teams the answer word for word, the brands named in your place, and the publications and review sites the engines cite, so coverage work targets the sources that shape it.
- 1Sorted by what you can win
- 2Google rank for the same question
- Every
- answer kept word for word, per engine
- 3
- sentiment labels on every answer
- 10 of 22
- Perplexity citations in our own category were Reddit threads (July 2026)
- Daily
- checks on each engine your plan covers
Why PR teams now read AI answers
The answer is the new first impression
A buyer’s first description of you may come from an assistant, not an article. You cannot pitch what you have not read.
Coverage feeds the answer
Roundups, trade press and review profiles are what the engines cite. Your coverage plan is already an AI plan, whether or not you measure it.
Old coverage lingers
A two-year-old review can keep shaping answers long after the product changed.
What PR and brand teams read in CueScout
The answer
Read exactly what the buyer read
The full answer per engine and day, with its sentiment, the pages it read and the brands it named.
Sources
Where the answers come from
Every cited page is typed, so you can see which kinds of coverage the engines lean on.
- Review sites and directories
- Roundups and listicles
- Trade press and articles
- Community threads
- Competitor pages
Named instead
Who the answers recommend in your place
Every tracked brand, measured on the same answers as yours. See share of voice against each rival.
Cited together
The sites cited alongside you
For each page, the other domains the engines cite next to it: a shortlist of outlets worth a pitch.
How it works
Included on Starter and Growth. Claude is a paid add-on, and the Grok pack asks Grok 20 questions you pick each week.
Compare plansTrack the questions buyers ask
The category and comparison questions where a buyer would form a view of you.
Read the answers
Every answer is stored with its sentiment, so a change in tone shows up as a change.
Find the sources
The cited publications, roundups and review sites, grouped by verdict: get listed, earn it, or leave it.
Pitch and correct
Pages that leave you out become To-dos with the source attached, so you can judge whether a pitch or a correction is worth it.
What it doesn’t do
- It does not monitor news or social feeds. It reads AI answers to the questions you track.
- Sentiment is a label; two positive answers are not equally warm.
- Listing and coverage work is done by people. Nothing here guarantees a citation.
Questions
What does ChatGPT say about my brand?
Whatever the pages it reads say. CueScout stores its answers to your buying questions every day, so you can read them and see the sources.
Can PR work change AI answers?
Coverage is part of what the engines cite. Getting onto the roundups and review sites they already read is often the most direct lever.
Is this social listening?
No. It checks AI answers to buying questions, not posts about you.
How do I correct a wrong description?
Find the cited page that carries the wrong fact and update it, or ask its owner to. CueScout shows which page it is.
What PR & brand teams open most
All featuresSee what the AI answers say about you
Your first check is free, with no signup to start.